SEO
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SEO
The bofu method
The Bofu Method of the Marketing Agency stands out for its strategic and comprehensive approach in the field of natural referencing (SEO) and search marketing (SEM). Our method involves the deployment of short, medium and long term strategies, carefully adapted according to the competitiveness of the targeted keywords. This approach aims to maximize return on investment (ROI) by adjusting our tactics at various stages of the customer journey.
We take a holistic view of the sales funnel, starting with the Bottom of the Funnel (BOFU), moving up to the Middle of the Funnel (MOFU), and moving up to the Top of the Funnel (TOFU). This comprehensive strategy ensures that every step of the customer journey is optimized to convert prospects into loyal customers, maximizing ROI at every stage.
SEO
Align performance and brand
The Bofu Marketing Agency Method excels in aligning brand identity with optimal SEO strategies to maximize online performance. Our approach aims to strengthen our clients' web presence while preserving and amplifying their unique brand identity. We understand that success on the web depends not only on increased visibility but also on faithful representation of the brand.
By combining brand authenticity with effective SEO and SEM strategies, we help our clients achieve online performance that truly reflects their identity and business goals.
90% of searches are limited to the first page of results, 75% focus on the first 5 results and 40% of traffic goes to the highest ranked site.
Short, medium and long term strategy
Search Engine Optimization Experts
We help our clients build awareness online and convert leads through our SEO and digital marketing campaigns. We analyze digital assets and competition, creating optimized SEO campaigns within your budget.
We offer sustainable optimization on Google, Bing and social networks. Our ethical strategies ensure a robust website profile.
Flat-rate management
SEO as a strategic element of growth
SEO is essential for introducing your brand to potential customers through intent searches. Although this process takes longer in areas with high competition, it attracts quality prospects.
On the other hand, flat rate management of Google Ads accelerates return on investment and increases traffic volume. The combination of SEO and Google Ads balances immediate results and long-term benefits, maximizing the effectiveness of your digital marketing strategy.
organic SEO
SEO solutions
SEO, SEM & SMM
Analysis & strategy
on & off page + technical
Complete SEO audit
Tracking organic KPIs
Google search console + GA4 + SEM Rush
Keywords & LSI
Content Audit
Speed and accessibility
Technical audit
Local & international
Location
Google Looker Studio
Analytics & dashboards
internal team
Training for managers
SEO FREQUENTLY ASKED QUESTIONS
Here are all the most frequently asked questions that our customers and prospects ask us
Natural referencing or Search Engine Optimization is all the non-paying strategies put in place for your website to improve your positioning in search engines.
There are millions of sites accessible on the web, it takes standing out to demonstrate that you have the right answer to a user's search intent. 75% of searches only check the first 5 results.
It is important to appear in the search results with a good position so that the user who searches for you finds your website and makes the decision to click on your link.
SEO is a set of several strategies, it's a set of several small changes that are made to your site. When viewed individually, these changes may seem small, but combined they can have a huge impact on user experience and how your site performs in organic search results.
According to Google , the goal of a website is to meet user needs, and any SEO optimization should aim to improve their experience.
In most cases, it is very relevant to have a blog on your website to position you as an expert, but also because the traffic you attract will be interested and engaged readers, since they will have found your blog with relevant keywords on Google.
On-page or internal SEO is the set of optimization strategies on your website to allow search engines to better understand your site and thus better position you.
Off-page SEO refers to all actions outside of your website to improve its ranking in search engine results. For example: backlinks, local SEO, social networks, etc. Off-page SEO aims to build your site's reputation, visibility, and authority, which has a significant impact on your search engine rankings.
It is a digital marketing strategy to optimize the visibility of a local business in geographically targeted search results, in particular with keyword optimization, Google My Business listings, customer reviews, local backlink strategies, etc. .
Featured Snippets are snippets of content that appear at the top of organic search results on search engine results pages. They are designed to provide a direct answer to a specific question posed by the user. Search engines extract and display these featured snippets based on their relevance, conciseness, and ability to effectively answer the user's query.
The benefits of having Featured Snippets are:
- Increased visibility
- Credibility
- Competitive advantage
Top of the funnel
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