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How to Generate Leads from Linkedin

For those who don’t know, LinkedIn is a social network site designed for professionals to network and look for jobs or show their skills and experience. It’s very similar to other social media sites such as Facebook and Pinterest because people use them mainly for entertainment and to catch up with friends and family. However, LinkedIn was made specifically for getting work done and making professional connections. People use this website to find new jobs, connect with old co-workers, make long-distance business relationships, create news partnerships etc… These reasons are why I believe it’s one of the tools you could have in your marketing tool belt.

How To Generate LinkedIn Leads

Linkedin is a tool that will help you generate LinkedIn Leads, which can be incredibly useful in your business. After all, LinkedIn Leads are the ones who’ll actually buy your product or service, so there’s no reason why you shouldn’t get them! Linkedin is great for lead generation because it allows users to share their thoughts with one another on certain topics. These topics are called industry trends. When you learn how to use Linkedin correctly, then you can harness this feature and start generating leads for yourself!

LinkedIn Lead Generation Strategy

However, LinkedIn can get a little confusing and hard to navigate for those who are new to the site. It’s important to understand how it works before you dive deep into getting leads from this platform. The first thing I would do is make an account with LinkedIn! If you already have one then great! Keep reading! Next, right at the top of your screen click on “What’s New”. Then click on “Company News”:  This will bring you directly to what your company page looks like. You can also see Company Pages by clicking “Explore” at the top of any page, scrolling down until you find it, and clicking on Company Pages. Once there, scroll down towards the bottom where it’s showing the latest updates and click on “Change Settings”:  If you do not see that option then you might be looking at the wrong page. If so, repeat the last step but this time click on any of your company pages. All company pages will look very similar to this:

This is where all information about your business gets posted on LinkedIn. Your customers can read what you post here which can lead them to contact or buy from you! This is why it’s important to use this resource wisely because it has a high potential for getting leads. First thing first, put up a picture of yourself, write some catchy text in your intro section (you could mention things like how long you’ve had the company or something interesting about business), link your website address on your profile, and make sure you fill out all of the sections with information about yourself. Make sure to also add a link to your blog on your website address so people can easily get connected with you!

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Post relevant content and updates.

Next up is adding some content! You’ll want to start by posting updates regularly. The more quality posts you have the more leads you are able to get! Be creative when writing content for LinkedIn because, unlike other social media platforms, most people use this site strictly for business purposes. So include words that would only apply to someone in that industry. Some good things to posts are announcements of news or new products/services, links back to blog posts from your company page, offer free advice, etc… order for anything posted here to get views, make sure it’s in the “Highly Viewed Content” section. This is where LinkedIn will show your post to people who are most likely to view it. To do this, click on “Edit Posting”:  Once you’re at that screen, scroll down until you see Publish Date, then select On or After. Now fill in all of the boxes with what date and time you want your post to go live:

Then click “Publish Update”. Next, I would recommend connecting with others! Every single person you connect with can lead to future business relationships! People might also share their content on their own profiles which can be seen by all of their connections resulting in many more leads for yourself!

Leverage connections with current customers and clients. 

To connect with people, first, click on the search bar at top of your screen then enter in what you’re looking for. I would start with people who work in your industry (i.e., marketing, healthcare etc…). When you find someone, make sure you check out their profile to see if they are worth connecting with! They should have a picture of themselves on their profile which is the number one sign that they are legit. Next, look through their posts and read what they’re saying. If they sound like someone who could be interested in working with you then go ahead and send them an invite to connect! You can either do this by clicking on “Add Connections”:  Or just double click on the person’s name where it says “Follow” under their picture:

This will bring up a page where you can message this person to connect. Once they accept, you’re able to send and view messages between each other and also see what kinds of content they post on their timeline! Their updates could be the kind that interests your followers and therefore leads to more sales for your business. Next, I would recommend creating an event! This is the perfect way to get in front of everyone currently looking for something useful or interesting about your industry or topic. Again, spend time writing a great description so people know exactly what it’s about before signing up! If you want them to sign up right away then write something like “We’re having a huge party next week with free food and drinks to celebrate the launch of our new product! You’ll also get a special discount if you sign up before this Friday!” Eventbrite is another great way to do an event. Just make sure to link your LinkedIn profile with it so people can easily find out who you are outside of the website!

Linkedin Sales Navigator

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To start your Linkedin Business Development, you need to know how Linkedin works. Linkedin is basically a social network designed for business professionals just like Facebook only with more of an emphasis on making money! It’s essential that you understand Linkedin if you want to create a lead generation campaign on LinkedIn so.

LinkedIn Sales Navigator is one of the best Lead Generation Tools. It’s a product that will help you to increase your business growth online on Linkedin, without doing too much effort. The LinkedIn Sales Navigator will allow you to find Linkedin users who are engaged with each other, this tool allows you to build targeted marketing campaigns and grow the number of connections that will lead to sales opportunities for you.

It will help you get better results from Linkedin by teaching you how to use Linkedin more effectively and getting targeted prospects. It will teach you effective sales strategies that you can implement today and start seeing immediate results from.

Next up is downloading Linkedin Sales Navigator. I would highly recommend this because it’s a program that helps you focus a little bit less on the number of connections and more on the number of business opportunities! Linkedin Sales Navigator is basically a way for you to make sure you’re not missing any potential clients when they search Linkedin. It will tell you exactly who searches Linkedin in your industry, what kinds of keywords they use, etc…

To download it, click “Add-Ins”, then search Linkedin Sales Navigator:  Once installed, turn it on by going into your settings by clicking my picture at the top right corner of your screen:  Then look in my drop-down menu under Linked In Sales Navigator then turn on Linkedin Sales Navigator:

Click “Apply” at the bottom of this box. Linkedin will now load all of the people Linkedin knows about in your industry! They might be your competition or they might also want to purchase what you’re selling. All of these people are potential leads for you so make sure to follow them and see if any business opportunities come up:

Now, Linkedin Sales Navigator is also a great way to find and connect with influencers by seeing who searches Linkedin often in your industry and who has a large number of followers (i.e., 100k plus). You could find influencers by searching Linkedin’s suggested keywords directly from Linkedin Sales Navigator. The Linkedin Sales Navigator just shows you Linkedin users who are interested in the same keywords as you.

It will first show you, people who have more than 500 followers, it then goes down to 100, 50 and so on. You’ll also see how many Linkedin searches they’ve made in Linkedin Sales Navigator. I would choose someone with at least 10k Linkedin searches per month since they’re using Linkedin more than most other Linkedin users. Ideally, try to find influencers who have over 1M Linkedin searches per month! This way they’re always searching Linkedin for things related to your industry which means that you could connect with them later on when they want to buy something or learn something new about your industry!

After you’ve found someone who seems like a good influencer to connect with, go ahead and follow them. After that, click on their Linkedin profile. They should have a section where it says “Followers” or something similar below their name. From here, click the arrow next to this option then click “Send InMail”. If they don’t let you message them directly from there then try clicking the link underneath it that says “Message” Linkedin Sales Navigator. Next up is finding business opportunities by going through your news feed! The majority of people who use Linkedin also make sure to keep up with Linkedin’s updates. Some of these people will be your potential business partners!

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