Generating organic leads online can be a difficult task, but it is not impossible. There are several ways to generate leads. In this blog post, we will discuss 5 steps that you can take in order to generate leads for your business without spending more time.
What Is Organic Lead?
Organic leaders are more likely to find your company by searching for a product, service, or query in a hunting machine, rather than visiting your URL directly or clicking on a PPC announcement. These leaders and prospects generally don’t know your product or service before they do an online hunt.
1) Create an account with LinkedIn
2) Find your target audience through their interests and location
3) Share your content with them via LinkedIn messages or email
4) Use Google Adwords Express to create ads about what they are searching for
5) Facebook ads campaign
You can generate leads online. If you have a business, it is well worth your time to create an account with LinkedIn and start generating leads today.
Create an account with LinkedIn
The first step in order to generate leads for free is creating an account with LinkedIn and uploading your professional resume and profile picture.
Once you have a LinkedIn account, it is important that you find the right audience to target. You can easily do this by going into their “Interests” tab and finding out what they are interested in based on what they have viewed or shared before. For example, if someone has been viewing articles about Home Improvement, then you could send them targeted ads about home improvement.
Find your target audience through their interests and location
You can also find your target audience through their location. This is important because it will allow you to know where the majority of your leads are coming from, which allows for better targeting when using Google Adwords Express or Facebook ads campaigns.
For example, if most of the people that have viewed your profile live in New York City then you should probably focus on targeting people from New York City when using Google Adwords Express and Facebook ads campaign.
Share your content with them via LinkedIn messages or email
Once you have found the right audience to target, it is time for you to start sharing your content with them via LinkedIn messages or email. You can easily do this by going into their profile and finding out their contact information from there.
Use Google Adwords Express to create ads about what they are searching for
The four-way to generate leads without spending any money on marketing is by using Google Adwords Express. If you have not used this before, it’s an easy and quick way to create ads about what your target audience is searching for. All you have to do is go into Google and type in a search query that would be relevant to your business.
Facebook ads campaign
The final step in order to generate leads for free is creating a Facebook Ads Campaign. This will allow you to target people who have been viewing articles about the same topics that your LinkedIn audience has viewed or shared before, and they can then click on your ad which takes them directly to your landing page where you would like them to sign up for a newsletter or purchase a product.