Technological tools
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Data and structure
The bofu method
The importance of technological tools in marketing is crucial to achieving significant results. These tools allow Key Performance Indicators (KPIs) to be measured and analyzed dynamically, providing a clear view of campaign performance. They also make it easy to create custom dashboards, allowing marketers to track progress in real time and adjust their strategies accordingly.
Additionally, using these technologies helps target and engage audiences more effectively, using accurate data to understand and respond to consumer needs and preferences. In short, marketing technology tools are essential for informed decision-making, continuous optimization of campaigns, and for building lasting relationships with customers.
technological tools
Align acquisition, amplification and brand
Technology tools are essential to harmonize brand acquisition, amplification and management strategies. They make it easier to identify and precisely target audiences, thereby increasing the effectiveness of acquisition campaigns.
For amplification, these tools help increase the reach and impact of marketing messages through advanced data analytics. When it comes to brand management, they offer crucial insights into consumer perception, helping to maintain brand strategy consistency and adaptability. Overall, the judicious use of technology is key to an integrated and effective marketing approach.
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Data structure
A good foundation for your ecosystem
Data structure is the vital foundation of any technology ecosystem, especially in marketing. A well-designed data structure ensures the efficient organization and accessibility of information, which is crucial for making informed and timely decisions. It enables precise analysis and interpretation of data, making it easier to identify market trends and consumer behaviors.
A solid data structure is also essential for the smooth integration of different tools and platforms, ensuring smooth management and optimal exploitation of data. In summary, a robust data structure is the foundation upon which the success of a company's technology ecosystem rests, directly influencing its ability to innovate and remain competitive.
Flat-rate management
Technology marketing as a strategic element of growth
Flat-rate management in technology marketing is a key strategic element to drive business growth. This approach, which involves adopting technology solutions as bundles or complete packages, allows for faster and more efficient integration and implementation of marketing tools.
It facilitates the alignment of technologies with the strategic objectives of the company, ensuring consistent and optimized use of resources. Additionally, flat-fee management helps control costs and simplify budget planning, while providing access to cutting-edge technologies needed for advanced data analysis, marketing personalization and better understanding of the customer journey.
Data managment
technological tool solutions
SEO, SEM & SMM
Analysis & strategy
GTM, GSC & GA4
Meta
Business manager & pixels
Microsoft
MS Clarity
follow up
Conversion Tracking
implémentation
Posting on the website
Google Looker Studio
Dashboards and KPIs
internal team
Flat-rate maintenance
Top of the funnel
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