search engine optimization

seo agency

Maximize the return on investment of your free search engine visibility strategy!

SEO

Our services

On-page SEO

On-Page SEO focuses on optimizing the content and structure of your website. We work on key elements like title tags, meta descriptions, and content quality to ensure maximum relevance for search engines. Our goal is to improve the user experience while increasing the visibility of your site.

SEO

The bofu method

The Bofu Method of the Marketing Agency stands out for its strategic and comprehensive approach in the field of natural referencing (SEO) and search marketing (SEM). Our method involves the deployment of short, medium and long term strategies, carefully adapted according to the competitiveness of the targeted keywords. This approach aims to maximize return on investment (ROI) by adjusting our tactics at various stages of the customer journey.

We take a holistic view of the sales funnel, starting with the Bottom of the Funnel (BOFU), moving up to the Middle of the Funnel (MOFU), and moving up to the Top of the Funnel (TOFU). This comprehensive strategy ensures that every step of the customer journey is optimized to convert prospects into loyal customers, maximizing ROI at every stage.

90% of searches are limited to the first page of results, 75% focus on the first 5 results and 40% of traffic goes to the highest ranked site.

Moz

Short, medium and long term strategy

Search Engine Optimization Experts

We help our clients build awareness online and convert leads through our SEO and digital marketing campaigns. We analyze digital assets and competition, creating optimized SEO campaigns within your budget.

We offer sustainable optimization on Google, Bing and social networks. Our ethical strategies ensure a robust website profile.

organic SEO

SEO solutions

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SEO, SEM & SMM

Analysis & strategy

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on & off page + technical

Complete SEO audit

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Tracking organic KPIs

Google search console + GA4 + SEM Rush

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Keywords & LSI

Content Audit

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Speed ​​and accessibility

Technical audit

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Local & international

Location

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Google Looker Studio

Analytics & dashboards

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internal team

Training for managers

SEO FREQUENTLY ASKED QUESTIONS

Here are all the most frequently asked questions that our customers and prospects ask us

Natural referencing or Search Engine Optimization is all the non-paying strategies put in place for your website to improve your positioning in search engines.

There are millions of sites accessible on the web, it takes standing out to demonstrate that you have the right answer to a user's search intent. 75% of searches only check the first 5 results.

It is important to appear in the search results with a good position so that the user who searches for you finds your website and makes the decision to click on your link.

SEO is a set of several strategies, it's a set of several small changes that are made to your site. When viewed individually, these changes may seem small, but combined they can have a huge impact on user experience and how your site performs in organic search results.

According to Google , the goal of a website is to meet user needs, and any SEO optimization should aim to improve their experience.

In most cases, it is very relevant to have a blog on your website to position you as an expert, but also because the traffic you attract will be interested and engaged readers, since they will have found your blog with relevant keywords on Google.

On-page or internal SEO is the set of optimization strategies on your website to allow search engines to better understand your site and thus better position you.

Off-page SEO refers to all actions outside of your website to improve its ranking in search engine results. For example: backlinks, local SEO, social networks, etc. Off-page SEO aims to build your site's reputation, visibility, and authority, which has a significant impact on your search engine rankings.

It is a digital marketing strategy to optimize the visibility of a local business in geographically targeted search results, in particular with keyword optimization, Google My Business listings, customer reviews, local backlink strategies, etc. .

Featured Snippets are snippets of content that appear at the top of organic search results on search engine results pages. They are designed to provide a direct answer to a specific question posed by the user. Search engines extract and display these featured snippets based on their relevance, conciseness, and ability to effectively answer the user's query.

The benefits of having Featured Snippets are:

  • Increased visibility
  • Credibility
  • Competitive advantage

Top of the funnel

Discover our blog

Stay up to date with new trends, tips and tricks on SEO and digital marketing!

Certificates

Our Process

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EXPLORATION

Our process always begins with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.

This will allow us to identify the value we can bring to it.