Blog - THE TOP OF THE FUNNEL
Google Ads
Why combine your PPC and SEO strategies?
If your search engine optimization (SEO) and pay per click (PPC) strategies are working in silos, it's time to change that.
Search Engine Optimization (SEO) is a method of increasing a website...
Google Ads
How to optimize your pay-per-click (PPC) strategy
As an entrepreneur, you want all eyes to be on your business or brand. Have no fear, this is not a utopian desire. Indeed, one of the ways to increase the visibility of your business is to...
Google Ads
SEO vs. PPC — keyword strategy
These days, having a business also involves creating and maintaining a professional website.
Without a web presence for your business, you will miss out on many potential customers and it will...
SEO
Google My Business: 3 Sections Visible to Everyone on Google
Google My Business (GMB) — formerly known as Google Local and Google Places or Google Mon Entreprise in French — is the platform that manages Google business listings. It allows yours to a...
SEO
How to identify Google misrepresentation fraud attempts?
Automatic calls
Google does not make unsolicited sales calls from automated systems. However, it may make automatic telephone calls to your establishment for non-commercial pu...
SEO
How do I claim an existing Google My Business page or Google Maps listing?
In some cases, you will find that there is already a page set up that cannot be claimed by the method described previously, because there is already a verified GMB page. In general, this means that...
What's new at Bofu?
News
Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...
Ergonofis chooses Bofu to optimize its organic positioning on search engines
Ergonofis, an innovative leader in the field of ergonomic office furniture, continues its SEO journey with Bofu to enhance its search engine positioning.
This partnership marks a critical strategi...
Clients
Mr. Puffs chooses Bofu as its marketing agency of record
Mr. Puffs, the Canadian restaurant chain famous for its traditional Greek donuts "Puffs", is proud to announce its new partnership with Bofu to strengthen and optimize its online presence in Canad...