Rent the entire site in less than 60 days and maintain between 97% annual occupancy.

The mandate of this client, working in the field of mini-warehouses, was to generate new prospects for its storage service located near Mirabel and Saint-Jérôme. The client, having acquired this young company, wanted to minimize the rental period for the warehouses which were initially 47% occupied. To do this, a strategy was put in place to promote an introductory offer of one month free when signing an agreement for three months or more. The goal was to position the brand for people looking for this type of service FAST, in all ways and in their sectors of activity.

A month into the digital marketing efforts, the resort was 86% occupied! After noting that the remaining premises were only small premises, we paid particular attention to this segment in order to maximize the occupancy rate for the latter. After a second full month of advertising, the 99% occupancy target has been reached. Since then, the average occupancy rate has remained at 97%.

Search campaigns with Google have been able to create a large number of leads for a more than reasonable cost. Combined with a remarketing strategy on the display network and Facebook, we were able to keep the brand fresh in the eyes of customers with graphic and video content.

Our client's requests

ACTIVATION AND CONVERSION

Follow users in their web journey. Once the user has been acquired on the website, our retargeting tools at the Google, Facebook, Instagram display level and many others become effective.

Once the remarketing system is in place, all you have to do is adjust according to the cost of conversions according to the different channels and evaluate the return to see the viability of each channel and media.

RETENTION AND REFERENCE
Facebook reviews as well as Google reviews help with conversions and SEO.

Offers put in place, as well as employee training on the importance of referrals greatly increase the production of this social proof and allow better customer retention.

ACQUISITION STRATEGY
Creation of an advertising system for rental of premises and minimization of the time without a tenant between rentals.

The use of storage rooms is highly seasonal. It was therefore necessary to make sure to cover all the demands associated with the services offered by our client.

BRAND POSITIONING
This complex stands out for its location on the edge of Highway 15. It also stands out for the cleanliness of its premises, inclusions such as radiant floors and the multitude of mini-warehouse formats that often meet specific needs. .