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web design
The bofu method
Our marketing agency's BOFU method focuses on improving performance, optimal SEO and strengthening the brand's influence. We create simple, clear and responsive websites, designed to captivate users in the decision-making phase and improve search engine positioning.
Our approach aims to offer intuitive navigation and responsive design, maximizing the brand's online visibility while providing a quality user experience, promoting conversions and faithfully reflecting the brand's values.
This comprehensive BOFU strategy is crucial for a robust online presence and sustainable brand growth.
web design
Aligning aesthetics and performance
In web design, the balance between aesthetics and performance focuses on loading speed, effective SEO, good readability, and optimal indexability, while reflecting the brand identity.
Site speed is crucial for user engagement and SEO, while design should combine visual appeal and functionality for a seamless user experience.
Thus, an aesthetically pleasing site, easy to read and index, and quick to load is essential to strengthen online presence and brand image.
53% of mobile site visitors will leave a page if it takes more than three seconds to load. Website conversion rates drop by 4.42% for every second of load time that elapses, between zero and five seconds.
Optimal web design strategy
Shopify & WordPress experts
At BOFU, our web design service draws on deep expertise in Shopify and WordPress, offering tailor-made solutions to meet your specific website needs. Our Shopify specialists focus on developing optimized online stores, ensuring a smooth, intuitive and efficient shopping experience for your customers. Meanwhile, our mastery of WordPress allows us to create highly customized websites, from informative blogs to robust business sites, all designed to perfectly fit your goals and branding.
We understand the importance of a website that is not only aesthetically appealing, but also SEO efficient, fast loading and fully functional on all mobile devices. Our comprehensive approach to web design aims to maximize your online impact and improve user engagement. With BOFU, you benefit from an optimal web design strategy, combining aesthetics, functionality and performance, to transform your vision into digital reality.
Flat-rate management
The website at the heart of your digital marketing
In the sales funnel, a website plays a crucial role, serving as a central hub to attract, engage and convert visitors.
Thanks to cookies and tagging, it collects essential behavioral data, allowing precise segmentation and personalization of marketing campaigns. It integrates seamlessly with technological tools like CRMs and analytics platforms, optimizing lead management and the effectiveness of marketing strategies. Its ability to quickly roll out new products and adapt to different languages and cultures greatly expands its reach.
In addition, the integration of various modules enriches the user experience, promoting engagement and conversion at each stage of the funnel. Thus, the website is a key player in achieving business objectives and strengthening the brand's online presence.
front-end & back-end
web design solutions
SEO, SEM & SMM
Analysis & strategy
Conversions
Google tools (GTM, GA4, GSC, MS clarity, Pixels, etc.)
SEO & site health
Website audit
Connections
Redirects and history
Changes
Redesign and additions
Writing
Page & blog content
Google Looker Studio
Analytics & dashboards
internal team
Training for managers
FREQUENTLY ASKED QUESTIONS WEBSITE DESIGN
Website design by a marketing agency offers many advantages for your business:
- Specialized expertise: Marketing agencies have a team of professionals who specialize in web design.
- Strengthened brand identity: A marketing agency understands the importance of brand identity and we design a website that accurately reflects your brand, its history, its values etc.
- Conversion-oriented design: We design websites with a focus on converting visitors.
- Search Engine Optimization (SEO): We implement SEO practices from the design of the website to improve visibility in search engines.
- Time saving: Entrusting the design of your website to a marketing agency allows you to focus on your business while benefiting from a professional and efficient website.
Choosing a marketing agency to design your website helps boost your online presence, generate leads, and improve your business growth.
Search Engine Optimization (SEO) in website design is an essential process to ensure optimal visibility in search results:
- Keyword research: We carry out a search for relevant keywords related to your sector of activity, your products or services. These keywords are then strategically integrated into your website.
- Optimized content: Content should be informative, relevant, but also engaging.
- Meta tag optimization: Meta tags, titles and meta descriptions, are also optimized.
- Mobile: We ensure that the site adapts correctly to all mobile devices. Search engines favor websites that provide the best user experience on all types of devices.
- Loading speed: The loading speed of the site is taken into account during the design. A fast site is not only appreciated by users, but also considered by search engines in their ranking.
- URL Optimization: Page URLs are designed to be well structured and include relevant keywords.
- And more.
Yes, according to different sources and reports, mobile traffic usually represents between 50% and 60% of the total traffic on the Internet, so it is essential that your website is suitable for this format.
By adhering to best practices, our agency ensures that the website is optimized for mobile devices, which provides a smooth and enjoyable user experience for visitors viewing your site on both their phones and computers. This improves user satisfaction and can also help improve rankings in search results.
Top of the funnel
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