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Amazon
Online Advertising 101: Introduction
Online advertising plays a vital role in the modern marketing ecosystem . It represents an incredible opportunity to make your business known, to define your image, to reach your target audience, ...
KPI
Glossary of useful terms related to online advertising
In order to help you fully understand all the concepts that will follow in this guide, we suggest that you first familiarize yourself with the vocabulary most often used when it comes to online ad...
Stratégie Marketing
The impacts of Law 25 on marketing
With the arrival of Law 25 , companies demonstrate that they respect the protection of the privacy of their customers, which can strengthen customer confidence, but it also brings obstacles in the ...
Stratégie Marketing
PCAN Part 2 - Improve your business technologies
Introduction to PCAN Part 2
The Canadian Digital Adoption Program (CAN) is a Canadian government initiative designed to stimulate the digital transformation of businesses. After the success of t...
Stratégie Marketing
PCAN Part 1 - Develop your online business activities
What is PCAN?
The Canadian Digital Adoption Program (CDAP) is a Government of Canada initiative aimed at helping Canadian businesses become more innovative and competitive in online commerce. ...
Stratégie Marketing
Why use remarketing
Remarketing strategy means showing your campaigns to targeted people who have already been on your site. Before a consumer decides to purchase your product or service, they must first feel like th...
Stratégie Marketing
Crisis management and ethics in digital advertising
Online crisis management: knowing how to properly manage problematic situations on the web
Whether online or offline , running a business also involves knowing how to handle certain delicate si...
Stratégie Marketing
Developing an Effective Marketing Strategy: Trends, Tips and Best Practices for 2024
Marketing a product, a service, or exploring a brand new market must be carried out carefully. An appropriate marketing strategy must be employed to optimize the company's possibilities for succes...
Stratégie Marketing
Marketing Strategy: Accelerate and Structure your Customer Acquisition and Activation Ecosystem
The digital marketing landscape is constantly changing, with a myriad of strategies and tactics to attract, engage and convert customers. In this article, we'll explore a systematic approach to op...
What's new at Bofu?
News
Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...
Ergonofis chooses Bofu to optimize its organic positioning on search engines
Ergonofis, an innovative leader in the field of ergonomic office furniture, continues its SEO journey with Bofu to enhance its search engine positioning.
This partnership marks a critical strategi...
Clients
Mr. Puffs chooses Bofu as its marketing agency of record
Mr. Puffs, the Canadian restaurant chain famous for its traditional Greek donuts "Puffs", is proud to announce its new partnership with Bofu to strengthen and optimize its online presence in Canad...