Blog - THE TOP OF THE FUNNEL
CRO
Why are my website sales slowing down?
When creating a website, most of the time, the focus is on generating traffic to the site in the hope that this traffic will convert into conversion — purchasing products, making appointments, r...
Stratégie Marketing
What is an audience?
We talk about audience to designate all the visitors to your website.
There are three forms of primary audience:
1. The useful audience which is the part that belongs to your target;
...
Google Ads
SEO, SEM or SMM?
Do you want to grow your online business at every level? There is one thing you need to know before you get started: what is the difference between search engine optimization ( SEO ) and search ...
SEO
What is SEO and why do we need to constantly optimize it?
You may have heard of SEO (Search Engine Optimization) or already have a vague idea of what it is without being entirely sure of the details.
Considering that 91% of clicks on Google are on ...
SEO
Google My Business, an essential!
Having a good presence on Google is now an essential part of any business's online presence and often the first place customers look for up-to-date information about your business or services.
...
Meta Ads
Is Facebook Pixel useful for your business?
One of the biggest benefits of social media advertising is the ability to test, track, refine and target your ads with great precision. If you use Facebook or Instagram ads, or plan to use them ...
Google Ads
Advertising on Google: how does it work?
In order to display your ads in the top Google search results, we use the Google Ads advertising platform which allows us to target users on two main networks: the search network (Google Search)...
Sites Web
7 easy ways to increase the usability of your website
A user-friendly website makes it easier for your users to navigate and allows them to achieve the desired objective such as making a purchase, accessing your products, reading your blog articles...
SEO
How to Improve Your Google Maps Search Rankings
When a person is looking for a business near their location, they will automatically search on Google, particularly on Google Maps. That's why adopting a local search strategy on Google Maps is ...
What's new at Bofu?
News
Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...
Ergonofis chooses Bofu to optimize its organic positioning on search engines
Ergonofis, an innovative leader in the field of ergonomic office furniture, continues its SEO journey with Bofu to enhance its search engine positioning.
This partnership marks a critical strategi...
Clients
Mr. Puffs chooses Bofu as its marketing agency of record
Mr. Puffs, the Canadian restaurant chain famous for its traditional Greek donuts "Puffs", is proud to announce its new partnership with Bofu to strengthen and optimize its online presence in Canad...