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Google Ads
Why combine your PPC and SEO strategies?
If your search engine optimization (SEO) and pay per click (PPC) strategies are working in silos, it's time to change that.
Search Engine Optimization (SEO) is a method of increasing a website...
KPI
Bounce rate — what is and what constitutes a good rate?
In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings.
What is bounce rate?
Bounce ...
Google Ads
How to optimize your pay-per-click (PPC) strategy
As an entrepreneur, you want all eyes to be on your business or brand. Have no fear, this is not a utopian desire. Indeed, one of the ways to increase the visibility of your business is to...
Google Ads
How to Set a Google Ads Ad Campaign Budget
Once you have a Google Ads account, one of the first steps in launching your ads is to select a daily budget for each of your campaigns based on the average amount you're willing to spend and yo...
Google Ads
Why use Google Ads in 2024?
Everyone uses Google! Right now, people are searching on Google. This implies that your consumers are also searching on Google.
If you want to capitalize on the astronomical number of searche...
Google Ads
SEO vs. PPC — keyword strategy
These days, having a business also involves creating and maintaining a professional website.
Without a web presence for your business, you will miss out on many potential customers and it will...
Google Ads
Does Google Ads work for small businesses?
Google Ads (formerly Google Adwords) is an asset for small businesses who want to increase their online visibility and promote their products to a large pool of potential customers. In this artic...
Sites Web
What are the 5 common mistakes web designers make when creating a business website?
A website is one of the marketing tools available to a company. You need to impress the audience by creating a good first impression of your business, because this impression will define the act...
SEO
Google My Business: 3 Sections Visible to Everyone on Google
Google My Business (GMB) — formerly known as Google Local and Google Places or Google Mon Entreprise in French — is the platform that manages Google business listings. It allows yours to a...
What's new at Bofu?
News
Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...
Ergonofis chooses Bofu to optimize its organic positioning on search engines
Ergonofis, an innovative leader in the field of ergonomic office furniture, continues its SEO journey with Bofu to enhance its search engine positioning.
This partnership marks a critical strategi...
Clients
Mr. Puffs chooses Bofu as its marketing agency of record
Mr. Puffs, the Canadian restaurant chain famous for its traditional Greek donuts "Puffs", is proud to announce its new partnership with Bofu to strengthen and optimize its online presence in Canad...